MEET EL, DESIGNER & FOUNDER
Growing up, I dreamed of creating a global brand that could be used as a way to raise awareness, uplift, inspire & motivate women in their daily life. I dreamed of concept that through our design and inspiration, could be used to inspire & motivate women to believe in them, do what it is that makes them truly happy, and make a difference in this world. I’ve always loved fashion, and have always surrounded myself with positive affirmations. To be able to combine all that into a purposeful brand, is a dream come true.
WHO INSPIRES YOU?
The generosity, courage and altruism of my Mom inspire me. In 2003 she made a difficult, courageous, brave and not popular decision of leaving her young children, family & loved ones in Sénégal and move to italy & join my father already there and looking for a better future for her young children. The thought of leaving your family, friends, and everything and everybody you know, to go across the world and start a new life, for better life, where you don't know the language, no't used to the climate and dont know the people, was not easy at all but they were determinate & so hungry for the opportunity to provide their children with a better life than theirs.